Research Methods for Business, 8/e (Asia Edition)(Paperback)

Uma Sekaran , Roger Bougie

Research Methods for Business, 8/e (Asia Edition)(Paperback)

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Previous editions of this book have been used in various research methods courses with great Previous editions of this book have been used in various research methods courses with greatsuccess. For many years the book has helped thousands of my own students (undergraduate students, graduate students and executive students), as well as many more around the world, to carry out their research projects. The great strength of Research Methods for Business is that students find it clear, informal, easy to use and unintirnidating. I have tried to maintain these strengths in this eighth edition.

●Two new chapters (on Defining the Management Problem and on Drawing Conclusions) are included in this new edition of the book. Changes have been made in every chapter of the book. 
●Chapter 2 (The scientific approach and alternative approaches to investigation), Chapter 4(Defining the Research Problem), as well as the chapters on Interviews, Measurement of Variables and Sampling have been substantially modified and updated in this edition. 
●Examples, exercises and other pedagogical features have been revised and updated in all the chapters.
●The structure of the book has not changed, but the storyline has been further improved. As in previous editions, the accessible and informal style of presenting information has been maintained and the focus on practical skill building preserved. 
●Chapter 2 introduces and discusses alternative approaches to research. New in this chapter is a detailed discussion of a pragmatic approach to research. Subsequent chapters follow up on this by reviewing a range of topics (such as the definition of the management problem and the research problem) from a pragmatic perspective. The discussion of various approaches to research allows the readers to recognize and develop their personal ideas on research and how it should be done, to determine which kinds of research questions are important to them and what methods for collecting and analysing data will give them the best answers to their research questions.

作者簡介

Roger Bougie is Associate Professor at the TIAS School for Business and Society (Tilburg University,The Netherlands), where he teaches executive courses in Business Research Methods. He has received a number of teaching awards, including the Best Course Award for his course on Business Research Methods. Dr Bougie's main research interests are in marketing, consumer behaviour, organizational change and managerial decision making. Dr Bougie authored or coauthored numerous papers published in peer-reviewed journals such as the Journal of the Academy of Marketing Science, Journal of Social Marketing and the Journal of Promotion Management, books, book chapters and cases in the area of Marketing and Business Research Methods. Dr Bougie is ad hoc reviewer for the Journal of Business Research, the Journal of Marketing Research, the Journal of Service Research and Marketing Letters.


Uma Sekaran was Professor Emerita of Management, Southern Illinois University at Carbondale(SIUC), Illinois. She obtained her MBA degree from the University of Connecticut at Storrs and her PhD from UCLA. She was the Chair of the Department of Management and also the Director of University Women's Professional Advancement at SIUC when she retired from the University and moved to California to be closer to her family. Professor Sekaran authored or coauthored eight books, 12 book chapters and more than 55 refereed journal articles in the management area and presented more than 70 papers at regional, national and international management conferences. She also won recognition for significant research contributions to cross-cultural research from US and international professional organizations. She received Meritorious Research Awards both from the Academy of Management and SIUC and was conferred the Best Teacher Award by the University.

目錄大綱

1 Introduction to Research
2 The Scientific Approach and Alternative Approaches to Investigation
3 Defining the Management Problem
4 Defining the Research Problem
5 The Critical Literature Review
6 Theoretical Framework and Hypothesis Development
7 Elements of Research Design
8 Interviews
9 Observation
10 Administering Questionnaires
11 Experimental Designs
12 Measurement of Variables: Operational Definition
13 Measurement of Variables: Scaling, Reliability and Validity
14 Sampling
15 Quantitative Data Analysis
16 Quantitative Data Analysis: Hypothesis Testing
17 Qualitative Data Analysis
18 Conclusions
19 The Research Report
Appendix: Examples
Report 1: Sample of a Report Involving a Descriptive Study
Report 2: Sample of a Report offering Alternative Solutions and Explaining the Pros and Cons of Each Alternative
Report 3: Example of an Abridged Basic Research Report
Statistical Tables

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