Social Media Marketing: An Hour a Day, 2/e (Paperback)

Dave Evans

  • 出版商: Sybex
  • 出版日期: 2012-03-13
  • 售價: $1,270
  • 貴賓價: 9.5$1,207
  • 語言: 英文
  • 頁數: 432
  • 裝訂: Paperback
  • ISBN: 1118194497
  • ISBN-13: 9781118194492
  • 相關分類: 行銷/網路行銷 Marketing
  • 海外代購書籍(需單獨結帳)

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商品描述

Updated with 100 pages of new content, this edition is better than ever

In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan.

Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more.

  • Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns
  • Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla
  • Shows you how to track and measure results and integrate that information into your overall marketing plan
  • Features case studies, step-by-step instructions, and hands-on tutorials

If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.

商品描述(中文翻譯)

這本書的最新版本新增了100頁的內容,比以往更好。在這本暢銷書的最新版本中,社交媒體專家戴夫·埃文斯避開理論,為您提供實用的、實際操作的建議,幫助您開發、實施和衡量社交媒體營銷活動。在這個可能令人不知所措的主題中,他揭開了術語的神秘面紗,揭示了迷思,並幫助您制定一個有效的、每天都能執行的計劃。

這本書經過修訂和更新,新增了100多頁的全新內容,包括Facebook、Twitter和Google+的最新資訊;關於監聽和分析平台的最新資訊;如何將Foursquare和Gowalla等移動和基於位置的服務納入您的計劃;以及更多內容。

本書幫助營銷人員、廣告商和小企業主快速開發有效的、實用的社交媒體營銷策略;重點介紹了Facebook、Twitter和Google+的最新資訊,以及Foursquare和Gowalla等移動和基於位置的服務;展示了如何追踪和衡量結果,並將這些信息整合到您的整體營銷計劃中;並提供案例研究、逐步指南和實際操作教程。

如果您一直在尋找將社交媒體營銷分解為可應對的任務和可交付的活動的方法,那麼這本書就是您需要的。