UX Skills for Business Strategy: Articulating Impact for Product, User, and Business Outcomes
暫譯: 商業策略中的UX技能:闡述產品、用戶與商業成果的影響

Podmajersky, Torrey, Joseph-Goteiner, Maya Elise, Mats, Kim Mats

  • 出版商: O'Reilly
  • 出版日期: 2026-04-28
  • 售價: $1,980
  • 貴賓價: 9.8$1,940
  • 語言: 英文
  • 頁數: 514
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1098177878
  • ISBN-13: 9781098177874
  • 相關分類: 使用者經驗 UX
  • 海外代購書籍(需單獨結帳)

商品描述

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book presents your solution, offering a clear, actionable framework for linking UX decisions directly to your company's bottom line.

Authors Torrey Podmajersky, Maya Elise Joseph-Goteiner, and Kim Mats Mats give you practical insights, real-world examples, and over 100 UX skills --everything you need to align your design approaches with business outcomes. Whether it's optimizing productivity, boosting revenue, or enhancing user satisfaction, you'll learn how to select the right tool for the job, measure its effectiveness, and confidently articulate value to your team and executives.

  • Learn to match UX skills to specific business objectives
  • Uncover which business metrics to track and report when implementing UX strategies
  • Effectively communicate the value of UX to stakeholders
  • Prioritize the most impactful UX solutions for your organization
  • Demonstrate the measurable business outcomes produced by your UX efforts

商品描述(中文翻譯)

當今的設計領導者和使用者體驗(UX)專業人士面臨著一個日益增長的挑戰:如何選擇合適的UX技能以達成關鍵的商業目標,同時向利益相關者證明其價值?本書為您提供了解決方案,提供一個清晰且可行的框架,將UX決策直接與公司的底線聯繫起來。

作者Torrey Podmajersky、Maya Elise Joseph-Goteiner和Kim Mats Mats為您提供實用的見解、真實的案例以及超過100種UX技能——這一切都是您將設計方法與商業成果對齊所需的。無論是優化生產力、提升收入還是增強用戶滿意度,您將學會如何選擇合適的工具、衡量其有效性,並自信地向您的團隊和高層表達其價值。

- 學習將UX技能與特定的商業目標相匹配
- 發掘在實施UX策略時應追蹤和報告的商業指標
- 有效地向利益相關者傳達UX的價值
- 優先考慮對您的組織影響最大的UX解決方案
- 展示您的UX努力所產生的可衡量的商業成果