Principles of Innovation, Entrepreneurship and Sustainability: An Evidence-Based Approach
暫譯: 創新、創業與永續的原則：基於證據的方法

This book presents the principles governing the entrepreneurial and innovation mindset and processes of people working in the small business sector and other organisations, based on research findings from real-life issues and challenges that face entrepreneurs on a daily basis. Entrepreneurship development forms the bedrock of business evolution and economic growth in many nations: indeed, without entrepreneurship, there can be no real economic development. This book provides students with an accessible introduction to innovation and entrepreneurship, examining the different forms of innovative and entrepreneurial practice including commercial and social enterprise. The book introduces some of the major business management issues faced by entrepreneurs and small business owners. It also introduces readers to such concepts as opportunity recognition and the ability to act upon opportunities and problem solving. Throughout, the book is founded on an evidence base drawn from the author's own years of teaching and research. An essential read for students of entrepreneurship and innovation at both undergraduate and postgraduate levels, Principles of Innovation, Entrepreneurship and Sustainability: An Evidence-Based Approach is an invaluable resource for anyone seeking to understand the realities of innovation and entrepreneurship in a more empirical context. Featuring a comprehensive range of case studies, reading lists, glossaries and discussion questions, this book provides students with all they need to develop their understanding of these exciting topics. The book is accompanied by digital learning resources including PowerPoint slides and test questions, complete with answers, for all chapters.