The Analytics Process: Strategic and Tactical Steps
暫譯: 分析過程：策略與戰術步驟

Rodriguez, Eduardo

The Analytics Process: Strategic and Tactical Steps
  • 出版商: Auerbach Publication
  • 出版日期: 2021-06-30
  • 售價: $2,360
  • 貴賓價: 9.5 折 $2,242
  • 語言: 英文
  • 頁數: 272
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1032097140
  • ISBN-13: 9781032097145

    • 海外代購書籍(需單獨結帳)

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商品描述

This book is about the process of using analytics and the capabilities of analytics in today's organizations. Cutting through the buzz surrounding the term analytics and the overloaded expectations about using analytics, the book demystifies analytics with an in-depth examination of concepts grounded in operations research and management science.



Analytics as a set of tools and processes is only as effective as:





  • The data with which it is working


  • The human judgment applying the processes and understanding the output of these processes.


For this reason, the book focuses on the analytics process. What is intrinsic to analytics' real organizational impact are the careful application of tools and the thoughtful application of their outcomes. This work emphasizes analytics as part of a process that supports decision-making within organizations. It wants to debunk overblown expectations that somehow analytics outputs or analytics as applied to other concepts, such as Big Data, are the be-all and end-all of the analytics process. They are, instead, only a step within a holistic and critical approach to management thinking that can create real value for an organization.



To develop this holistic approach, the book is divided into two sections that examine concepts and applications. The first section makes the case for executive management taking a holistic approach to analytics. It draws on rich research in operations and management science that form the context in which analytics tools are to be applied. There is a strong emphasis on knowledge management concepts and techniques, as well as risk management concepts and techniques. The second section focuses on both the use of the analytics process and organizational issues that are required to make the analytics process relevant and impactful.

商品描述(中文翻譯)

這本書探討了當今組織中使用分析（analytics）的過程及其能力。透過剖析圍繞「分析」這個術語的熱潮以及對使用分析的過度期望，本書深入檢視根植於運籌學和管理科學的概念，揭開分析的神秘面紗。

作為一套工具和過程，分析的有效性僅取決於：
- 所使用的數據
- 應用這些過程並理解其輸出的人的判斷

因此，本書專注於分析過程。分析對組織的真正影響在於工具的謹慎應用以及其結果的深思熟慮的應用。本書強調分析作為支持組織內決策過程的一部分。它希望揭穿對分析輸出或將分析應用於其他概念（如大數據）的過度期望，這些並不是分析過程的全部和終極答案。相反，它們只是管理思維中一個整體且關鍵的方法的一部分，能為組織創造真正的價值。

為了發展這種整體方法，本書分為兩個部分，分別檢視概念和應用。第一部分主張高層管理應採取整體的分析方法。它基於運籌學和管理科學的豐富研究，形成應用分析工具的背景。強調知識管理的概念和技術，以及風險管理的概念和技術。第二部分則專注於分析過程的使用以及使分析過程相關且具影響力所需的組織問題。

作者簡介

Dr. Eduardo Rodriguez is the Sentry Endowed Chair on Business Analytics University of Wisconsin-Stevens Point, Analytics Adjunct Professor at Telfer School of Management at Ottawa University, Corporate Faculty of the MSc in Analytics at Harrisburg University of Science and Technology Pennsylvania USA, Senior Associate-Faculty of the Center for Dynamic Leadership Models in Global Business at The Leadership Alliance Inc. Toronto Canada, and Principal at IQAnalytics Inc. Research Centre and Consulting Firm in Ottawa Canada. He has extensive experience in analytics, knowledge and risk management mainly in the insurance and banking industry. He has been Visiting Scholar Chongqing University China, Strategic Risk Instructor SAS Institute, and EAFIT University Master of Risk Management.



Dr. Rodriguez has been Knowledge Management Advisor and Quantitative Analyst at EDC Export Development Canada in Ottawa, Regional Director of PRMIA (Professional Risk Managers International Association) in Ottawa, Vice-President Marketing and Planning for Insurance Companies and Banks in Colombia, professor at Andes University and CESA in Colombia, author of six books in analytics, reviewer of several journals and with publications in peer-reviewed journals and conferences. Currently, he is the Chair of the permanent Think-Tank in Analytics in Ottawa, Chair of the International Conference in Analytics ICAS, member of academic committees for conferences in Knowledge Management and international lecturer in the analytics field.



He holds a PhD from Aston Business School, Aston University in the UK, a MSc. Mathematics Concordia University Montreal Canada, Certification of the Advanced Management Program McGill University Canada, and an MBA and Bachelor in Mathematics from Los Andes University Colombia. His main research interest is in the field of Analytics and Knowledge Management applied to Enterprise Risk Management.

作者簡介(中文翻譯)

艾杜華·羅德里格斯博士是威斯康辛州史蒂文斯角大學的商業分析薩特瑞講座教授，渥太華大學泰爾弗管理學院的分析學兼任教授，賓夕法尼亞州哈里斯堡科技大學碩士分析學的企業教員，加拿大多倫多的全球商業動態領導模型中心的高級副教授，以及加拿大渥太華的IQAnalytics Inc.研究中心和顧問公司的負責人。他在分析、知識和風險管理方面擁有豐富的經驗，主要集中在保險和銀行業。他曾擔任中國重慶大學的訪問學者、SAS Institute的戰略風險講師，以及EAFIT大學的風險管理碩士課程教授。

羅德里格斯博士曾擔任加拿大渥太華的EDC出口發展公司的知識管理顧問和定量分析師，PRMIA（專業風險管理國際協會）渥太華地區主任，哥倫比亞保險公司和銀行的市場與規劃副總裁，哥倫比亞安第斯大學和CESA的教授，並且是六本分析學書籍的作者，還擔任多本期刊的審稿人，並在同行評審的期刊和會議上發表過文章。目前，他是渥太華永久分析智庫的主席，國際分析會議ICAS的主席，知識管理會議的學術委員會成員，以及分析領域的國際講者。

他擁有英國阿斯頓大學阿斯頓商學院的博士學位、加拿大蒙特利爾的康考迪亞大學數學碩士學位、加拿大麥吉爾大學的高級管理計劃證書，以及哥倫比亞安第斯大學的MBA和數學學士學位。他的主要研究興趣在於應用於企業風險管理的分析和知識管理領域。

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