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商品描述
A recent study found that on average, designing a form to have a great user experience almost doubled the rate of successful first-time completions. For example, Ebay made an additional $USD 500 million annually from redesigning just the button on one of their mobile form screens.
More conversions, fewer dissatisfied users, better return on investment. Can you afford not to improve your forms' user experiences?
This book will walk you through every part of designing a great forms user experience. From the words, to how the form looks, and on to interactivity, you'll learn how to design a web form that works beautifully on mobiles, laptops and desktops. Filled with practical and engaging insights, and plenty of real-world examples, both good and bad.
You'll learn answers to common queries like:
- Where should field labels go?
- What makes a question easy to understand?
- How do you design forms to work on small screens?
- How does touch impact on form design?
- How long can a form be?
- What look and feel should the form have: skeumorphic, flat, or something else?
- What's best practice for error messaging?
商品描述(中文翻譯)
最近的一項研究發現，平均而言，設計一個具有良好使用者體驗的表單，幾乎可以將首次成功完成的比率提高一倍。例如，Ebay僅通過重新設計其移動端表單屏幕上的按鈕，每年額外獲得了5億美元的收入。
更多轉換率，更少不滿意的使用者，更好的投資回報。您能承擔不改善表單使用者體驗的風險嗎？
本書將引導您設計出優秀的表單使用者體驗的每一個部分。從文字到表單外觀，再到互動性，您將學習如何設計出在手機、筆記型電腦和桌面電腦上都能完美運作的網頁表單。充滿實用而引人入勝的見解，並提供大量真實世界的好壞實例。
您將學到以下常見問題的答案：
- 欄位標籤應該放在哪裡？
- 什麼樣的問題易於理解？
- 如何設計適用於小屏幕的表單？
- 觸控如何影響表單設計？
- 表單可以有多長？
- 表單應該具有什麼樣的外觀和風格：仿真、扁平還是其他風格？
- 錯誤訊息的最佳實踐是什麼？
