Building Your Business with Google For Dummies

Description:

• The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day
• Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
• From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers
• Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them

 

Table of Contents:

Introduction.

Part I: Meeting the Other Side of Google.

Chapter 1: Meeting the Business Side of Google.

Chapter 2: Getting into Google.

Chapter 3: Building Your PageRank Through Networking.

Chapter 4: Optimizing a Site for Google.

Chapter 5: Putting Google Search on Your Site.

Part II: Creating and Managing an AdWords Campaign.

Chapter 6: Introducing Search Advertising and Google AdWords.

Chapter 7: Designing Your AdWords Campaign and Starting an Account.

Chapter 8: Understanding AdWords Statistics and Reports.

Chapter 9: Creating Effective Ad Groups.

Chapter 10: Managing Ongoing Campaigns.

Part III: Creating Site Revenue with AdSense.

Chapter 11: Introducing the Google AdSense Program.

Chapter 12: Starting an AdSense Account and Publishing Ads.

Chapter 13: Enhancing Your AdSense Revenue.

Part IV: Google Business for the Larger Company.

Chapter 14: Getting into Froogle and Google Catalogs.

Chapter 15: Premium Services.

Part V: The Part of Tens.

Chapter 16: Ten Site Optimization Resources.

Chapter 17: Ten SEM and SEO Tips from the Pros.

Glossary.

Index.