Integrated Web Design: Building the New Breed of Designer & Developer

At last, there's a book that shows web developers and web designers how to work together!

• Molly Holzschlag is renowned throughout the web design and development community.
• While a web builder with weak design skills or a web designer with inadequate technical knowledge has been able to get by in the past, the increased demand for web usability makes the coordination between creative and technical sensibilities critical to web site survival.
• While conceptual in its approach, the book draws on pragmatic examples within and without the web design community to help you directly apply its precepts.

This book begins by discussing artistic and technical concepts in web design separately, and then merges them together both conceptually and through examples. The goal is to step the designer through the process of integrating technical and design practices in order to deeper their understanding of the how and whys of technology both inside and outside the realm of web design. With this deeper understanding, web site builders will be able to apply more integrated design practices to their everyday work. Molly's web site is an extension of the book, offering samples to those who've heard of the book but haven't bought it, plus visual examples and exercises demonstrating the concepts in the book.

Most recently executive editor of WebReview, Molly Holzschlag is also the creator of the award-winning design and development company Molly.Com Inc, and is one of the most active authors and speakers on web design in the world. One of the Top 25 Most Influential Women on the Web in 1998, she is renowned for her advisory role in such conferences as WebShow 2000 and her multiple books and articles on design and development. Her most popular columns include the Integrated Design series in Web Techniques Magazine and a Critique of the Week series in 1999 for Builder.Com. Former positions include her role as a Community manager on Web Design for the Microsoft Network and numerous speaking, training, and instructing engagements.