The Myths of Innovation (Hardcover)
暫譯: 創新的神話 (精裝版)
Scott Berkun
- 出版商: O'Reilly
- 出版日期: 2007-05-15
- 定價: $825
- 售價: 5.0 折 $413
- 語言: 英文
- 頁數: 192
- 裝訂: Hardcover
- ISBN: 0596527055
- ISBN-13: 9780596527051
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相關分類:
科技科普 Technology
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商品描述
Description
How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way.
In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the world.
- Why all innovation is a collaborative process
- How innovation depends on persuasion
- Why problems are more important than solutions
- How the good innovation is the enemy of the great
- Why the biggest challenge is knowing when it's good enough
商品描述(中文翻譯)
**描述**
你如何知道一項熱門技術會成功還是失敗？或者下一個重大創意將來自何處？最佳的答案並不來自我們對創新的流行神話，而是來自那些經得起時間考驗的真理，這些真理解釋了我們如何走到今天。本書將指引你前行。
在《創新的神話》中，暢銷書作者 Scott Berkun 仔細回顧了創新的歷史，包括軟體和網際網路時代，揭示了想法如何真正成為成功的創新——這些真理人們可以應用於當前的挑戰。通過數十個來自技術、商業和藝術歷史的例子，你將學會如何將你擁有的知識轉化為能夠改變世界的想法。
- 為什麼所有的創新都是一個協作過程
- 創新如何依賴於說服
- 為什麼問題比解決方案更重要
- 為什麼好的創新是偉大的敵人
- 為什麼最大的挑戰是知道什麼時候已經足夠好
