Advanced Web Metrics with Google Analytics, 2/e (Paperback)
Brian Clifton
- 出版商: Sybex
- 出版日期: 2010-03-15
- 定價: $1,330
- 售價: 5.0 折 $665
- 語言: 英文
- 頁數: 528
- 裝訂: Paperback
- ISBN: 0470562315
- ISBN-13: 9780470562314
-
相關分類:
Google Analytics
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商品描述
This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics.
- Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators
- Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback
- Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms
- Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API
Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.
商品描述(中文翻譯)
充滿內幕技巧和訣竅，這本指南已經完全修訂，以涵蓋最新版本的Google Analytics，並向您展示如何實施經過驗證的網站分析方法和概念。
這本暢銷書的第二版《Advanced Web Metrics with Google Analytics》是市場營銷人員、供應商、顧問和網站管理員學習Google Analytics的安裝、配置、追踪技術和最佳實踐的完美指南。
Google Analytics是一個免費的工具，用於衡量網站效果，幫助用戶更好地了解網站性能；這本書是由該軟件的原始創作者之一撰寫的詳細使用指南。
解釋了哪些過濾器可以保持數據準確，如何測量Flash使用情況和標記電子郵件營銷，以及哪些訪問者分割提供最有用的反饋。
探討了網站分析的原則和實踐，然後展示了如何使用GA的報告以及如何追踪動態網頁、橫幅廣告、外部鏈接和聯繫表單。
討論了配置目標和過濾器的高級設置，如何將GA與第三方系統集成，以及如何利用新的API。
《Advanced Web Metrics with Google Analytics, Second Edition》對於Google Analytics的新手和有經驗的用戶都非常有價值。
