Agent Technology For E-Commerce (Paperback)

Maria Fasli

Agent Technology For E-Commerce (Paperback)
  • 出版商: Wiley
  • 出版日期: 2007-02-27
  • 售價: $1,121
  • 語言: 英文
  • 頁數: 480
  • 裝訂: Paperback
  • ISBN: 0470030305
  • ISBN-13: 9780470030301
  • 相關分類: 電子商務 E-commerce

    • 下單後立即進貨 (約5~7天)

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商品描述

Description

Agents are computational systems that are capable of autonomous, reactive and proactive behaviour, and are also able to interact with each other. The application of agents in e-Commerce is one of the fastest-growing and most exciting areas of computer science. This emerging technology is enabling individuals and businesses to take advantage of the new and powerful medium of the World Wide Web.

Agent Technology for e-Commerce introduces the main theory behind and the applications of agent technology in e-Commerce in a way that is accessible to students with a basic background in computer science. Bringing together economics, game theory and multi-agent systems in a clear and accessible way, this book offers an introduction to agent technology and architectures, as well as providing more in-depth coverage of subjects such as negotiation, auctions, bargaining, voting protocols and coalition formation. Mobile agents and issues of trust and security are also addressed.

Containing exercises and topics for discussion, this book is ideal for classroom use or self-study, and will be of considerable interest to computing and IT professionals who wish explore the fast-moving discipline of agent technology for e-Commerce.

 

Table of Contents

List of Figures.

List of Tables.

Preface.

1 Introduction.

1.1 A paradigm shift.

1.2 Electronic commerce.

1.3 Agents and e-commerce.

1.4 Further reading.

1.5 Exercises and topics for discussion.

2 Software agents.

2.1 Characteristics of agents.

2.2 Agents as intentional systems.

2.3 Making decisions.

2.4 Planning.

2.5 Learning.

2.6 Agent architectures.

2.7 Agents in perspective.

2.8 Methodologies and languages.

2.9 Further reading.

2.10 Exercises and topics for discussion.

3 Multi-agent systems.

3.1 Characteristics of multi-agent systems.

3.2 Interaction.

3.3 Agent communication.

3.4 Ontologies.

3.5 Cooperative problem solving.

3.6 Virtual organisations as multi-agent systems.

3.7 Infrastructure requirements for open multi-agent systems.

3.8 Further reading.

3.9 Exercises and topics for discussion.

4 Shopping Agents.

4.1 Consumer buying behaviour model.

4.2 Comparison shopping.

4.3 Working for the user.

4.4 How shopping agents work.

4.5 Limitations and issues.

4.6 Further reading.

4.7 Exercises and topics for discussion.

5 Middle agents.

5.1 Matching.

5.2 Classification of middle agents.

5.3 Describing capabilities.

5.4 LARKS.

5.5 OWL-S.

5.6 Further reading.

5.7 Exercises and topics for discussion.

6 Recommender systems.

6.1 Information needed.

6.2 Providing recommendations.

6.3 Recommendation technologies.

6.4 Content-based filtering.

6.5 Collaborative filtering.

6.6 Combining content and collaborative filtering.

6.7 Recommender systems in e-commerce.

6.8 A note on personalization.

6.9 Further reading.

6.10 Exercises and topics for discussion.

7 Elements of strategic interaction.

7.1 Elements of Economics.

7.2 Elements of Game Theory.

7.3 Further reading.

7.4 Exercises and topics for discussion.

8 Negotiation I.

8.1 Negotiation protocols.

8.2 Desired properties of negotiation protocols.

8.3 Abstract architecture for negotiating agents.

8.4 Auctions.

8.5 Classification of auctions.

8.6 Basic auction formats.

8.7 Double auctions.

8.8 Multi-attribute auctions.

8.9 Combinatorial auctions.

8.10 Auction platforms.

8.11 Issues in practical auction design.

8.12 Further reading.

8.13 Exercises and topics for discussion.

9 Negotiation II.

9.1 Bargaining.

9.2 Negotiation in different domains.

9.3 Coalitions.

9.4 Applications of coalition formation.

9.5 Social choice problems.

9.6 Argumentation.

9.7 Further reading.

9.8 Exercises and topics for discussion.

10 Mechanism design.

10.1 The mechanism design problem.

10.2 Dominant strategy implementation.

10.3 The Gibbard-Satterthwaite Impossibility Theorem.

10.4 The Groves-Clarke mechanisms.

10.5 Mechanism design and computational issues.

10.6 Further reading.

10.7 Exercises and topics for discussion.

11 Mobile agents.

11.1 Introducing mobility.

11.2 Facilitating mobility.

11.3 Mobile agent systems.

11.4 Aglets.

11.5 Mobile agent security.

11.6 Issues on mobile agents.

11.7 Further reading.

11.8 Exercises and topics for discussion.

12 Trust, security and legal issues.

12.1 Perceived risks.

12.2 Trust.

12.3 Trust in e-commerce.

12.4 Electronic institutions.

12.5 Reputation systems.

12.6 Security.

12.7 Cryptography.

12.8 Privacy, anonymity and agents.

12.9 Agents and the law.

12.10 Agents as legal persons.

12.11 Closing remarks.

12.12 Further reading.

12.13 Exercises and topics for discussion.

A Introduction to decision theory.

A.2 Making decisions.

A.3 Utilities.

A.4 Further reading.

Bibliography.

Index.

商品描述(中文翻譯)

描述

代理是具有自主、反應和主動行為能力的計算系統，也能夠相互交互作用。在電子商務中應用代理是計算機科學中增長最快、最令人興奮的領域之一。這項新興技術使個人和企業能夠利用全球資訊網這個新興且強大的媒介。

《電子商務代理技術》以一種對具有基本計算機科學背景的學生易於理解的方式介紹了代理技術在電子商務中的主要理論和應用。本書將經濟學、博弈論和多代理系統清晰易懂地結合在一起，介紹了代理技術和架構，並更深入地探討了談判、拍賣、議價、投票協議和聯盟形成等主題。還討論了移動代理和信任與安全問題。

本書包含練習和討論主題，非常適合課堂使用或自學，對於希望探索快速發展的電子商務代理技術的計算機和IT專業人士也具有相當的吸引力。

目錄

圖表清單。
表格清單。
前言。
1 引言。
1.1 范式轉變。
1.2 電子商務。
1.3 代理和電子商務。
1.4 進一步閱讀。
1.5 練習和討論主題。
2 軟體代理。
2.1 代理的特徵。
2.2 代理作為有意圖的系統。
2.3 做出決策。
2.4 計劃。
2.5 學習。
2.6 代理架構。
2.7 代理的觀點。
2.8 方法論和語言。
2.9 進一步閱讀。
2.10 練習和討論主題。
3 多代理系統。
3.1 多代理系統的特徵。
3.2 互動。
3.3 代理通信。
3.4 本體論。
3.5 合作問題解決。
3.6 多代理系統中的虛擬組織。
3.7 開放多代理系統的基礎設施要求。
3.8 進一步閱讀。
3.9 練習和討論主題。
4 購物代理。
4.1 消費者購買行為模型。
4.2 比較購物。

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