Successful User Experience: Strategies and Roadmaps
暫譯: 成功的使用者體驗：策略與路線圖

Rosenzweig, Elizabeth

Successful User Experience: Strategies and Roadmaps
  • 出版商: Morgan Kaufmann
  • 出版日期: 2025-10-27
  • 售價: $2,510
  • 貴賓價: 9.5 折 $2,385
  • 語言: 英文
  • 頁數: 328
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 0443290822
  • ISBN-13: 9780443290824
  • 相關分類: 使用者經驗 UX

    • 海外代購書籍(需單獨結帳)

商品描述

Successful User Experience: Strategy and Roadmaps, Second Edition offers a comprehensive guide to creating a cohesive User Experience (UX) strategy incorporating tactics, tools, and methodologies. Drawing on over 35 years of experience and refined through UX courses, the author emphasizes the importance of strategic models to align goals with available data and resources. Readers will gain insights into high-level UX planning, goal setting for products or projects, and translating those into actionable steps. This book demonstrates how to integrate high-level planning into actionable steps, how Design Thinking fosters a good UX, and how to set UX goals.

It discusses the selection of tools or methodologies throughout the product lifecycle and provides case studies and actionable steps to develop a complete strategy. From product design and development to commercialization, the book emphasizes how UX can contribute to creating stronger products.

商品描述(中文翻譯)

《成功的使用者體驗：策略與路線圖（第二版）》提供了一個全面的指南，幫助創建一個連貫的使用者體驗（UX）策略，結合戰術、工具和方法論。作者基於超過35年的經驗，並透過UX課程進行精煉，強調戰略模型的重要性，以便將目標與可用的數據和資源對齊。讀者將獲得高層次UX規劃、產品或專案的目標設定，以及將這些目標轉化為可執行步驟的見解。本書展示了如何將高層次規劃整合為可執行的步驟，如何透過設計思維（Design Thinking）促進良好的UX，以及如何設定UX目標。

本書討論了在產品生命周期中選擇工具或方法論，並提供案例研究和可執行步驟，以發展完整的策略。從產品設計和開發到商業化，本書強調了UX如何有助於創造更強大的產品。

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