Social Media and Crisis Communication
暫譯: 社群媒體與危機溝通

Jin, Yan, Austin, Lucinda L.

Social Media and Crisis Communication
  • 出版商: Routledge
  • 出版日期: 2022-02-25
  • 售價: $6,690
  • 貴賓價: 9.5 折 $6,356
  • 語言: 英文
  • 頁數: 406
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 036748899X
  • ISBN-13: 9780367488994
  • 相關分類: 行銷/網路行銷 Marketing

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相關主題

商品描述

The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication.　

Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings.　

A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.　

商品描述(中文翻譯)

本書的第二版整合了理論、研究和應用，幫助讀者了解社交媒體在危機溝通中的最新思維。

本書深入探討了健康、企業、非營利、宗教、政治和災難等特定危機領域，以及社交媒體平台和新技術。《社交媒體與危機溝通，第二版》提供了對社交媒體中視覺溝通角色的新視角，並對社交媒體與危機溝通文獻進行了更全球化的回顧。書中增強了對倫理部分的關注，包含了一篇簡短的溝通概述以及針對每個應用領域的案例研究，適合在各種學習環境中使用。

這本書是學者、高級學生和希望保持研究前沿的實務工作者必讀的書籍，對於公共關係、戰略溝通、企業溝通、政府和非政府組織溝通以及緊急和災難應對領域的人士將特別有吸引力。

作者簡介

Yan Jin (PhD, University of Missouri) is a Professor of Public Relations and the Georgia Athletic Association Professor at Grady College of Journalism and Mass Communication, University of Georgia. She has authored more than 90 peer-reviewed journal articles and over 20 book chapters. She is the lead editor of Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice (2021) and co-editor of the first edition of Social Media and Crisis Communication (2017), both published by Routledge. She received the 2019 Kitty O. Locker Outstanding Researcher Award from the Association for Business Communication and is an elected member of the Arthur W. Page Society.

Lucinda Austin (PhD, University of Maryland) is an Associate Professor and PhD Program Director in the Hussman School of Journalism and Media, the University of North Carolina at Chapel Hill. She is co-editor of Social Media and Crisis Communication (First Edition) and has published in Communication Research, Journal of Applied Communication Research, Journal of Public Relations Research, Public Relations Review, etc. She received the Association for Education in Journalism and Mass Communication's (AEJMC's) Promising Professors Award, AEJMC Public Relations Division's (PRD's) SuPRstar Award, the Page Center's Legacy Educator and Scholar Awards, and NCA's PRIDE Award. She is AEJMC PRD head (2021-2022).

作者簡介(中文翻譯)

閻金（博士，密蘇里大學）是喬治亞大學格雷迪新聞與大眾傳播學院的公共關係教授及喬治亞體育協會教授。她已發表超過90篇經過同行評審的期刊文章和20多個書章。她是《提升危機溝通效果：將公共關係學術與實務整合》（2021）的主編，並且是《社交媒體與危機溝通》（2017）第一版的共同編輯，這兩本書均由Routledge出版。她獲得了2019年商業傳播協會的Kitty O. Locker傑出研究者獎，並且是Arthur W. Page Society的當選成員。

露辛達·奧斯丁（博士，馬里蘭大學）是北卡羅來納大學教堂山分校哈斯曼新聞與媒體學院的副教授及博士課程主任。她是《社交媒體與危機溝通》（第一版）的共同編輯，並在《傳播研究》、《應用傳播研究期刊》、《公共關係研究期刊》、《公共關係評論》等期刊上發表過文章。她獲得了新聞與大眾傳播教育協會（AEJMC）的有前途教授獎、AEJMC公共關係部門（PRD）的SuPRstar獎、Page Center的傳承教育者與學者獎，以及NCA的PRIDE獎。她是AEJMC PRD的負責人（2021-2022）。

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