The Smarter Startup: A Better Approach to Online Business for Entrepreneurs (Paperback)

Neal Cabage, Sonya Zhang

The Smarter Startup: A Better Approach to Online Business for Entrepreneurs (Paperback)

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商品描述

It is easier to start a business now than at any time in modern history—particularly online. The cost and complexity of launching a startup have fallen precipitously compared to even a decade ago, but because it’s so inexpensive, a lot of people are doing it. And you’re not just competing with other startups in your own backyard—you’re up against every online startup around the world. Thus it is important to take a strategic approach to starting your online business.

This book was developed by compiling lessons learned from hands-on experience, industry best practices, and established academic models. Explore the reasons why some startups are more likely to succeed as well as common pitfalls and how to avoid them. The result is a guide that will help you strategically discover and build a startup.

You'll learn:

  • Why some entrepreneurs are luckier than others
  • The POEM framework for idea evaluation
  • A Lean approach to market discovery
  • The significance of timing and how to master it
  • To understand the core online business models
  • To Identifying the most effective marketing channels
  • User engagement and conversion optimization

商品描述(中文翻譯)

現在比現代史上的任何時候都更容易創業，尤其是在線上。相較於十年前，啟動一個新創公司的成本和複雜性已經大幅下降，但由於成本低廉，很多人都在進行創業。而且你不僅僅是在與本地其他新創公司競爭，還要面對全球的每一個線上新創公司。因此，對於開始你的線上業務，採取戰略性的方法非常重要。

本書是通過彙編實踐經驗、行業最佳實踐和確立的學術模型來開發的。探索一些新創公司更有可能成功的原因，以及常見的陷阱和如何避免它們。結果是一本指南，將幫助你戰略性地發現和建立一個新創公司。

你將學到：
- 為什麼有些創業家比其他人更幸運
- 用於評估想法的POEM框架
- 市場發現的精簡方法
- 時機的重要性以及如何掌握它
- 理解核心線上業務模型
- 確定最有效的營銷渠道
- 用戶參與和轉化優化

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