Zag: The Number One Strategy of High-Performance Brands
Marty Neumeier
- 出版商: New Riders
- 出版日期: 2006-09-01
- 售價: $1,440
- 貴賓價: 9.5 折 $1,368
- 語言: 英文
- 頁數: 192
- 裝訂: Paperback
- ISBN: 0321426770
- ISBN-13: 9780321426772
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商品描述
Features
Easy-to-read new business guide gives you a "whiteboard overview" of everything you need to build a high-performance brand!
- Filled with tips, processes, and real-world advice to help readers build a high-performance brand.
- Quick, easy approach and case studies give readers everything they need to out-position, out-maneuver, and out-design the competition.
- Written by best-selling author Marty Neumeier, one of today's most well-known and respected authorities on the branding and business strategy.
