Sport 2.0: Transforming Sports for a Digital World

Miah, Andy

  • 出版商: MIT
  • 出版日期: 2024-02-06
  • 售價: $1,250
  • 貴賓價: 9.5$1,188
  • 語言: 英文
  • 頁數: 288
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 0262551217
  • ISBN-13: 9780262551212
  • 海外代購書籍(需單獨結帳)

商品描述

Ramifications of the convergence of sports and digital technology, from athlete and spectator experience to the role of media innovation at the Olympics.

Digital technology is changing everything about modern sports. Athletes and coaches rely on digital data to monitor and enhance performance. Officials use tracking systems to augment their judgment in what is an increasingly superhuman field of play. Spectators tune in to live sports through social media, or even through virtual reality. Audiences now act as citizen journalists whose collective shared data expands the places in which we consume sports news.

In Sport 2.0, Andy Miah examines the convergence of sports and digital cultures, examining not only how it affects our participation in sport but also how it changes our experience of life online. This convergence redefines how we think of about our bodies, the social function of sports, and the kinds of people who are playing. Miah describes a world in which the rise of competitive computer game playing--e-sports--challenges and invigorates the social mandate. Miah also looks at the Olympic Games as an exemplar of digital innovation in sports, and offers a detailed look at the social media footprint of the 2012 London Games, discussing how organizers, sponsors, media, and activists responded to the world's largest media event.

In the end, Miah does not argue that physical activity will cease to be central to sports, or that digital corporeality will replace the nondigital version. Rather, he provides a road map for how sports will become mixed-reality experiences and abandon the duality of physical and digital.

商品描述(中文翻譯)

運動與數位科技的融合所帶來的影響,從運動員和觀眾的體驗到媒體創新在奧運會中的角色。

數位科技正在改變現代運動的一切。運動員和教練依賴數位數據來監控和提升表現。裁判使用追蹤系統來增強他們的判斷,面對日益超人化的比賽場域。觀眾透過社交媒體,甚至虛擬實境來收看現場比賽。觀眾現在充當公民記者,集體分享的數據擴展了我們消費運動新聞的方式。

在《Sport 2.0》中,Andy Miah 探討了運動與數位文化的融合,不僅考察了這如何影響我們參與運動的方式,還探討了它如何改變我們在網上的生活體驗。這種融合重新定義了我們對身體的看法、運動的社會功能以及參與者的類型。Miah 描述了一個競爭性電玩遊戲——電子競技——興起的世界,這挑戰並激勵了社會的使命。Miah 也將奧運會視為運動數位創新的典範,詳細分析了2012年倫敦奧運會的社交媒體足跡,討論了組織者、贊助商、媒體和活動家如何回應這個世界上最大的媒體事件。

最終,Miah 並不主張身體活動會停止成為運動的核心,或是數位身體會取代非數位版本。相反,他提供了一個路線圖,說明運動將如何成為混合實境的體驗,並放棄身體與數位的二元對立。

作者簡介

Andy Miah (@andymiah) is Professor and Chair of Science Communication and Future Media in the School of Environment and Life Sciences at the University of Salford, Manchester. He is the coauthor of The Medicalization of Cyberspace and The Olympics and the author of Genetically Modified Athletes.

作者簡介(中文翻譯)

安迪·米亞(Andy Miah)是曼徹斯特薩爾福德大學環境與生命科學學院的科學傳播與未來媒體教授及主任。他是《網絡空間的醫療化》和《奧林匹克》的合著者,以及《基因改造運動員》的作者。