Sharing Our Science: How to Write and Speak Stem
Brown, Brandon R., Schaletzky, Julia
- 出版商: MIT
- 出版日期: 2023-08-29
- 售價: $1,160
- 貴賓價: 9.5 折 $1,102
- 語言: 英文
- 頁數: 316
- 裝訂: Quality Paper - also called trade paper
- ISBN: 0262546957
- ISBN-13: 9780262546959
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商品描述
A personal, practical, and inspirational guide to written and oral STEM communications for scientists and technical professionals. In Sharing Our Science, scientist-turned-writing teacher Brandon Brown offers an eminently useful guidebook for STEM practitioners looking to communicate their technical work to either a technical or a broader audience. Professionals are increasingly required to communicate their work through blogs, podcasts, and newsletters and to submit to traditional media. After seeing his colleagues struggle to find a writing guide that tackled the unique challenges of writing and speaking about scientific topics, Brown set out to write the definitive handbook to assist STEM students, scientists, engineers, and tech workers alike. In this practical and relevant book, Brown uses his experience as a proven science communicator to cover three levels of writing: fundamental craft considerations, such as narrative tension, structure, sentences, and audience; unique scientific considerations, such as conveying numbers and utilizing metaphors; and finally, social considerations, such as public speaking and writing inside and outside of silos. In place of a reference manual, Brown's engaging narrative guide clarifies the fundamental principles that impact all scientific communication tasks, from white papers and slide decks to Zoom meetings and emails. Sharing Our Science represents the culmination of a lifetime of writing, research, and teaching that will enrich scientists' careers and illuminate the ways in which science is done and conveyed to the world.
商品描述(中文翻譯)
一本針對科學家和技術專業人士的個人化、實用且具啟發性的書籍,專注於書面和口頭的STEM溝通。
在《Sharing Our Science》中,從科學家轉型為寫作教師的Brandon Brown提供了一本極具實用性的指南,幫助STEM從業者將其技術工作傳達給技術性或更廣泛的受眾。專業人士越來越需要通過部落格、播客和電子報來溝通他們的工作,並向傳統媒體提交內容。在看到同事們在尋找能夠解決科學主題寫作和演講獨特挑戰的寫作指南時,Brown決定撰寫這本權威手冊,以協助STEM學生、科學家、工程師和技術工作者。
在這本實用且相關的書中,Brown利用他作為成功科學傳播者的經驗,涵蓋了三個層面的寫作:基本的工藝考量,如敘事張力、結構、句子和受眾;獨特的科學考量,如數字的傳達和隱喻的使用;以及社會考量,如公共演講和在不同領域內外的寫作。Brown的引人入勝的敘述指南取代了參考手冊,澄清了影響所有科學溝通任務的基本原則,從白皮書和簡報到Zoom會議和電子郵件。
《Sharing Our Science》代表了Brandon Brown一生的寫作、研究和教學的結晶,將豐富科學家的職業生涯,並照亮科學是如何進行及傳達給世界的方式。
作者簡介
Brandon Brown is a biophysicist. He is Professor of Physics and communications specialist at the University of San Francisco. The author of Planck: Driven by Vision, Broken by War, Brown has written for Slate, Smithsonian, and Scientific American and served as Deputy Director at the Green Science Policy Institute and a Senior Writing Coach for the Strictly Speaking Group.
作者簡介(中文翻譯)
布蘭登·布朗是一位生物物理學家。他是舊金山大學的物理學教授及傳播專家。布朗是《普朗克:被願景驅動,被戰爭摧毀》的作者,曾為《Slate》、《史密森尼》和《科學美國人》撰稿,並擔任綠色科學政策研究所的副主任及Strictly Speaking Group的高級寫作教練。