Invisible Engines: How Software Platforms Drive Innovation and Transform Industries (Hardcover)

David S. Evans, Andrei Hagiu, Richard Schmalensee

  • 出版商: MIT
  • 出版日期: 2006-08-18
  • 定價: $1,100
  • 售價: 6.0$660
  • 語言: 英文
  • 頁數: 408
  • 裝訂: Hardcover
  • ISBN: 0262050854
  • ISBN-13: 9780262050852
  • 相關分類: 企業資源規劃 Erp軟體工程
  • 立即出貨 (庫存 < 3)

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Description

Software platforms are the invisible engines that have created, touched, or transformed nearly every major industry for the past quarter century. They power everything from mobile phones and automobile navigation systems to search engines and web portals. They have been the source of enormous value to consumers and helped some entrepreneurs build great fortunes. And they are likely to drive change that will dwarf the business and technology revolution we have seen to this point. Invisible Engines examines the business dynamics and strategies used by firms that recognize the transformative power unleashed by this new revolution--a revolution that will change both new and old industries.

The authors argue that in order to understand the successes of software platforms, we must first understand their role as a technological meeting ground where application developers and end users converge. Apple, Microsoft, and Google, for example, charge developers little or nothing for using their platforms and make most of their money from end users; Sony PlayStation and other game consoles, by contrast, subsidize users and make more money from developers, who pay royalties for access to the code they need to write games. More applications attract more users, and more users attract more applications. And more applications and more users lead to more profits.

Invisible Engines explores this story through the lens of the companies that have mastered this platform-balancing act. It offers detailed studies of the personal computer, video game console, personal digital assistant, smart mobile phone, and digital media software platform industries, focusing on the business decisions made by industry players to drive profits and stay a step ahead of the competition. Shorter discussions of Internet-based software platforms provide an important glimpse into a future in which the way we buy, pay, watch, listen, learn, and communicate will change forever. An electronic version of this book is available under a Creative Commons license.

David S. Evans is Managing Director of the Global Competition Policy Practice at LECG LLC. Andrei Hagiu is Assistant Professor of Strategy at Harvard Business School. Richard Schmalensee is John C. Head III Dean and Professor of Management and Economics at MIT Sloan School of Management. Evans, Hagiu, and Schmalensee are also with Market Platform Dynamics, a management consulting firm that focuses on strategic analysis and product design for platform-based firms.

Richard L. Schmalensee is John C. Head III Dean and Professor of Management and Economics at the MIT Sloan School of Management. He is co-editor of Management: Inventing and Delivering Its Future (MIT Press, 2003).

 

Table of Contents

 Preface vii
 
 Acknowledgments xi
 
1. Invisible Engines 1
 
2. Speaking in Code 17
 
3. Both Sides Now 43
 
4. Dropouts and Evangelists 81
 
5. PONG 115
 
6. The Palm Economy 155
 
7. Ba-BA-Ba-BAAAAH 183
 
8. Dangerous Intersections 213
 
9. With a Little Help... 245
 
10. Some Lunches Are Free 275
 
11. When Bigger Is Better 303
 
12. Swept Away 337
 
 Selected Bibliography 367
 
 Index 377 
 

商品描述(中文翻譯)

描述

軟體平台是過去25年來創造、觸及或轉變幾乎所有主要行業的隱形引擎。它們驅動著從手機和汽車導航系統到搜索引擎和網絡門戶的一切。它們為消費者創造了巨大價值,幫助一些企業家積累了巨大財富。它們可能引發的變革將遠遠超過我們迄今所見的商業和技術革命。《隱形引擎》通過研究認識到這個新革命所釋放的轉型力量,探討了企業的商業動態和策略,這些企業認識到軟體平台的成功。

作者們認為,為了理解軟體平台的成功,我們必須首先了解它們作為技術交匯處的角色,應用開發人員和最終用戶在這裡匯聚。例如,蘋果、微軟和谷歌幾乎不向開發人員收取費用,而是從最終用戶賺取大部分收入;相比之下,索尼PlayStation和其他遊戲主機則補貼用戶,從開發人員那裡賺取更多收入,開發人員支付使用所需編寫遊戲的代碼的版稅。更多的應用吸引更多的用戶,更多的用戶吸引更多的應用。而更多的應用和用戶導致更多的利潤。

《隱形引擎》通過探討掌握這種平台平衡的公司來探索這個故事。它詳細研究了個人電腦、視頻遊戲主機、個人數字助理、智能手機和數字媒體軟體平台行業的商業決策,重點關注業界參與者為了獲利和保持領先地位所做的決策。對基於互聯網的軟體平台的簡短討論提供了一個重要的預覽,揭示了一個未來,我們在其中購買、支付、觀看、聽取、學習和溝通的方式將永遠改變。本書的電子版本可在創意共享許可下獲得。

大衛·S·埃文斯是LECG LLC全球競爭政策實踐的總監。安德烈·哈吉是哈佛商學院的戰略助理教授。理查德·施馬倫西是麻省理工學院斯隆管理學院的約翰·C·海德三世院長和管理與經濟學教授。埃文斯、哈吉和施馬倫西還是Market Platform Dynamics的成員,這是一家專注於平台型企業的戰略分析和產品設計的管理咨詢公司。

理查德·L·施馬倫西是麻省理工學院斯隆管理學院的約翰·C·海德三世院長和管理與經濟學教授。他是《管理:創造和交付其未來》(麻省理工學院出版社,2003年)的合編者。

目錄

前言
致謝
1. 隱形引擎
2. 代碼之言
3. 兩面兼顧
4. 輟學者和傳教士
5. PONG
6. Palm經濟
7. Ba-BA-Ba-BAAAAH
8. 危險的交叉口
9. 有點幫助...
10. 有些午餐是免費的
11. 當大```