The Essential Persona Lifecycle: Your Guide to Building and Using Personas (Paperback)

Tamara Adlin, John Pruitt

The Essential Persona Lifecycle: Your Guide to Building and Using Personas (Paperback)
  • 出版商: Morgan Kaufmann
  • 出版日期: 2010-05-11
  • 售價: $1,470
  • 貴賓價: 9.5 折 $1,397
  • 語言: 英文
  • 頁數: 240
  • 裝訂: Paperback
  • ISBN: 0123814189
  • ISBN-13: 9780123814180

    • 海外代購書籍(需單獨結帳)

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商品描述

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you.



    *Practical and immediately applicable how-to reference guide for building and using personas - from planning, creating, launching, evaluating, and determining ROI

    *Invaluable guide that gives you a quick reference for incorporating personas into a product development process

    *Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion

    商品描述(中文翻譯)

    人物角色在成功產品的開發中扮演著至關重要的角色。如果不創建目標客戶的檔案並在產品開發生命周期中研究他們，就無法真正理解用戶的需求、情境和痛點。《Essential Persona Lifecycle》是一本易於參考的人物角色創建、使用和評估的指南。無論你是學生還是UX從業者，如果你正在開發人們預期使用的產品，這本書都適合你。

    * 實用且立即可應用的如何參考指南，涵蓋了從規劃、創建、推出、評估到確定投資回報率的所有步驟
    * 無價的指南，為你提供快速參考，以將人物角色納入產品開發過程
    * 包含其母書《The Persona Lifecycle》中所有必要的如何材料，作為一個快速、隨手可得的伴侶

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