Cases in E-Commerce
Jeffrey Rayport
- 出版商: McGraw-Hill Education
- 出版日期: 2001-06-01
- 售價: $882
- 語言: 英文
- 頁數: 800
- 裝訂: Hardcover
- ISBN: 0071124128
- ISBN-13: 9780071124126
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相關分類:
電子商務 E-commerce
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This work includes 37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the e-commerce textbook written by the authors.